About Us
Pioneers for sustainable and innovative almond cultivation.
Son Mas Ametlles de Randa SL – literally "Randa Almond Farm" – combines traditional Mallorcan roots with disruptive innovation. Our name stands for you as a partner and farmer being more – more opportunities, more growth, more future.
We are revolutionizing almond cultivation with cutting-edge technology and groundbreaking research. In collaboration with a leading national university, we are developing innovative processes that not only optimize almond cultivation, but also give global farmers - especially in less-supported regions - access to resource-saving know-how.
With technical excellence and social responsibility, we are creating a future-proof agricultural sector. Our approach lays the foundation for premium almonds and paves the way for the cultivation of other nuts and dried fruits - so that farmers around the world can reach their full potential.
Our Values
We work according to John Elkington’s Triple Bottom Line principle.
People
Social
We rely on fair working conditions, targeted training and open communication to strengthen our employees, partners and local communities. We promote motivation and commitment through an appreciative corporate culture. This creates an environment in which each individual can contribute to the sustainable success of Son-Mas.
Planet
Ecologically
At Son Mas, we combine disruptive innovation with sustainable technology to fundamentally reduce our ecological footprint. Cutting-edge research and energy-efficient processes help us to minimize waste and emissions along the entire supply chain. Our pioneering cultivation methods ensure consistent resource conservation - in this way, we actively contribute to protecting biodiversity and pave the way for a sustainable, livable future.
Profit
Economically
With disruptive structures, innovative business models and first-class product quality, we create long-term economic stability. Through maximum transparency and forward-looking, fair partnerships, we combine economic success with social and ecological responsibility. In this way, we enable sustainable growth, invest specifically in people and the environment and open up new opportunities for our global partners.